We have advisors from every part of the world who are familiar with your culture, your style of business, and your customs.
Growth companies often confuse the products and services they offer for the benefits those products provide.
Product marketers often create their own ideas of what problems their products solve, and then proceed with marketing messages saying “here is your problem, here is how we solve it.”
This creates an uncertain value proposition that has no external validation.
Another common mistake of improper positioning is understanding the category in which the company competes, and the company’s place in that category.
Antares SM utilizes proven methodologies to help you identify the correct category and your position in it, then works to create pre-tested message sets to promote both the company and its solutions to the right audience.
Our senior business advisors from your industry will work with you on what message will resonate and be most effective in this market. This will avoid the guessing game of finding the right value message, saving you time and money.
Lastly, Antares SM utilizes its branded methodology, the Desire To Acquire®, as its basis for understanding customer buying motivations.
Using a time-honed analysis of the psychology of customer buying motivations, the Desire to Acquire® method avoids time-wasting exercises used by other marketing companies, such as “Customer Journey” and “ Personas”, and instead identifies what drives the buyer’s behavior at an emotional and psychological level.
