Learn the reasons why a customer buys and how you can leverage psychology in to your marketing tactics.
Hello, S&M (Sales and marketing) pros! Welcome to Iconoclast Marketing, where we are puncturing the pinatas of pretentious S&M ideas and time-wasting activities.
Have you been sitting in yet another SCM (Soul-Crushing Meeting) talking about where your customer is in their buying “journey”, or what “persona” you should be marketing to (as if we can be defined by folks who’ve never talked to a customer!)
My name is Ian Dix, and I have been the CMO of 3 Fortune 500 companies and 4 successful startups. In this video series, I will talk to other highly successful sales and marketing pros about what really matters in selling to a customer: understanding the customer’s emotional buying motivations, and how to tap into those through suggestion and confirmation bias.
We call these motivations the” Desire to Acquire.” It’s based in well-known psychological and social ideas that pinpoint the very basic desires that drive buying behaviors.
Get Our “Harnessing the Desire to Acquire Guide” Here:
Watch Our Video Series Here:
[VIDEO BLOGS WILL GO HERE]
